INSTAGRAM MARKETING FOR SMALL BUSINESSES: A BEGINNERS GUIDE

Instagram is one of the biggest social media applications in the world. Instagram has over a billion active monthly users. Instagram also boasts skyrocket engagement rates. Instagram is a photo-sharing app, and it was launched in 2010. Instagram can help you to build long-lasting relationships with your audience and grow your small business. Instagram has more than 25 million active businesses: this is a great reason to invest your valuable time in learning how to use Instagram to your business advantage. This blog will explain how to attract target audiences and help you to understand the benefits of Instagram marketing.

Instagram cultivates meaningful relationships with audiences online and creates an engaging environment. 80% of the users on Instagram follow at least one brand. It offers tons of features for creating creative and engaging content. Tools like Instagram Live, IGTV, and Stories can help you connect to your target audiences. As a business, it is more important to engage with your target audiences and your customers to expand your brand’s awareness. Developing your brand voice will help you stand out from the competitors because the competition is fierce. To turn your following into paying customers, you have to create quality content. By creating quality content on Instagram with a creative marketing strategy, your brand will get more exposure. One of the creative marketing strategies is automatic Instagram likes monthly, and responding to their comments will form long-lasting relationships with your brand. 

ACCOUNT SET UP ON INSTAGRAM

Start by creating a business account on Instagram. An Instagram business account allows you to access incredible business features, such as the ability to add contact information, and detailed analytics, and more. Follow the below steps to set up your Instagram account:

  • Download the application on your phone(if Android downloads from Play Store and iPhone downloads from App Store).
  • Sign up by entering your phone number and email address. And also, you can log in with your Facebook account. If you have a Facebook business page, you can connect with your Instagram account.
  • Choose your unique username and password.
  • To set up a free business profile, tap on “setting” and scroll down to “switch to a business account.”
  • Enter details related to your business, such as phone number, relevant physical address, email address, and business hours.

If you have a personal account, you can simply convert it to an Instagram business account.

STRATERGY CREATION

You need to have a proper marketing strategy before starting to post content. Creating effective content is only possible if you know about your target audience. Start by answering the below questions to exactly figure out who your target audience is:

What are their age groups?

Who is your ideal customer?

What are their interests?

What is their age group?

Once you know these basics, find out what type of content your audience actively engages with and what kind of brands your target followers follow. 

For every brand, it is very important to set goals. Make sure that your goals are SMART: Specific, Measurable, Attainable, Relevant, and Timely. Another great benefit of setting objectives and goals is that it allows you to analyze if your marketing efforts are paying off and keep track of your progress.

PERFORMANCE TRACKING

Keep track of your performance to improve your future campaigns. Instagram offers detailed analytics of your Instagram business accounts, known as Instagram Insights. You can access these Insights by tapping on the hamburger icon on your Instagram profile page. Instagram Insights dashboards are divided into three tabs: Content(stories, posts, and any promotions), Audience, and Activity.