For sharing a variety of videos and photos or video content Instagram is the perfect platform, and not only for sharing and also a new way of interacting with your audiences. There are many highlights covered on Instagram for marketers. Instagram has more than one billion monthly active users. Nearly 3 out of every four adults use Instagram between the ages of 18 and 29. The business follows eighty percent of the accounts on Instagram There are two million monthly active users on Instagram. For posting the post, 10 a.m. to 3 p.m. on weekdays are the best times.
TERMINOLOGIES OF INSTAGRAM
Reach is one of the terminologies of Instagram. Which defines the total count of the individual users who saw your story or post on Instagram within the given day. No single person from your following would not get any views unless you are posting serious and great posts and content for maximizing the awareness of the brand trying to maximum te reach metric.
The impressions is one of the Instagram metrics, which defines your content’s total count, you can also get Instagram impressions for increasing your viewed count. whatever it may be a picture or a video or a boomerang, was shown or displayed. People use to confused with Instagram metrics, and Instagram reach. If your impressions on Instagram are stronger than your Instagram reach, then it means that your viewers and audience are used to view your posts, videos, or story multiple times.
The engagement rate is one of the Instagram metrics. The engagement rate defines the post engagement rate, which is divided by your post rate of impressions. The rate of engagement is a metric in which social media is must track for marketers. Te rate of engagement is a type of indicator that shows how the users engaged with your post. Break down your pots’ engagement rate by using the media types for understanding your viewers, whether they are mostly like use to engage with carousel posts, videos, or photo posts. Engagement rate in overtime can let you how another messaging strategy or campaign strategy performs vs. another one messaging strategy or campaign strategy.
The saved post is also a part of metrics on Instagram. The total count of the audiences who saved your videos, photos, or content. Instagram lets the people for saved the user’s posts for a later time in the section called saved on the user’s profile. For social marketers, stories on Instagram is a great addition. The Instagram story is an arsenal type of weapon for content. Most of the time, Instagram stories let the people engage with your posts and your account on Instagram. The total count of your audiences uses backward tapping to go to your previously posted story. The taps forward are also one of the metrics on Instagram, which defines the total count of the users taps forward forgo the forward story on Instagram.