The engagement rate is very much crucial for social media marketers. Instagram becomes more famous at this moment, and the users of Instagram pay close attention to the content from the topmost brands. Many small businesses from cafes, fashion boutiques, restaurants, and hair salons – owe much of their success to the Instagram platform. Those small businesses found the users who will share, like, and comment on their posts, which help out bring in the brand new consumer who would otherwise never have found them.
USE THE FEATURES OF INSATGRAM
Actually, the algorithm of Instagram prioritizes the account that uses all of these tools. Instagram wants to encourage more exciting and diverse content. The Instagram company would not spend all that money and time developing new features if it did not want you to use them.
FOR BUSINESS SIGN UP FOR INSTAGRAM
First and prime if your brand does not have Instagram’s business account yet, you may want to create it here. These business accounts provide you access to ads, a more professional aesthetic, and extra analytics. Buy Instagram story views to become more professional views. Possibly more exciting, you may get to add a button “contact” on your profile and include the links in your stories. This is the major win if you aim to drive more traffic for your products or sites from Instagram.
But business profiles on Instagram are not for everyone.
USE DIFFERENT FORMATS OF CONTENT
Instagram started as a straightforward place to share videos and photos, but it has evolved considerably since then. Now you have highlights, ads, a carousel, videos, and stories. The video posts of Instagram have a higher engagement rate compared to the carousel posts or image posts.
CHECK OUT THE ANALYTICS OF INSTAGRAM
You will have access to the entire stack of Instagram analytics that will help you to improve your performance on Instagram, only if you switch your personal account to a business account. These include:
- Insights into particular posts to see which worked great.
- Follower’s gender
- Location of the followers.
- If you seriously take your Instagram marketing, these kinds of insights can be essential.
USE VIDEO, STORIES HIGHLIGHTS, POLLS, AND MORE: For better engagement, use the different kinds of content
DAILY USE INSTAGRAM STORIES:
Instagram prioritizes particular posts in users’ feeds, no longer in chronological order for an entire host of reasons. The Instagram stories feel different, look different and give you the best opportunity to engage with your target audience in different ways. The stories only last for twenty-four hours, and you can afford to be more personal and relaxed—some of the users like viewing Instagram stories simply more than their Instagram feed.
EXPLORING VARIOUS FORMATS OF VIDEOS:
More than average post types, the video type generates more engagement rate.
- Videos in your feed – Perfect for: anything you want people to share, major brand campaigns, product announcements, and tutorials.
- Videos in your stories – Perfect for: Snapshots and snippets are the ways to give followers and fans a look behind the scenes.
- Live announcements.
- Footage from the events.